So we are IN - we have been at number 1 Ellis street now for the month of August and I must say it is lovely. With the whole excited chaos of getting the store ready in time for opening, we didn't take any time to contemplate our achievement and the enormity of the step we were taking into retail. It really is what dreams are made of and I still can't quite believe it!
Of course its scary - people ask me this all the time. BUT after the success of the pop up shop in the same area, the continual growth of the label over the past few years and our amazing follows; the fear factor is minimal. We have also been lucky enough to work with Cadogan Estates who have not attached a 10 year ball and chain lease to our merry feet. We have flexibility. Excellent.
Whenever I came to London as a northern outsider I was constantly lost and in awe of the place, if a little nervous. However, my biggest memory was going into all these wonderful stores and designers I had heard about, and feeling frankly, unwelcome. Snotty shop staff are still very much an epidemic in London, but this was never to be the case in my fictional CT shop.
As I dreamt as a youngster of my own store, i imagined having cups of tea with the locals and creating a buzzy store where everyone was welcome, even if they were not interested in buying.
So...guess what - this is what is happening now, and will do into the future.
I would like to take this opportunity to introduce Hannah - our shop manager - who is lovely, helpful and interested in helping YOU.
However - if at any point you do not feel welcome in CT shop - I expect a personal email, detailing why not.
With this in mind we are hoping to host a few fun monthly, weekly, annual events in store. A tea tasting morning (CTea mornings - i know its genius) - which will be my personal favourite (the tea addiction is as prevalent as ever) and then a proper opening / fashion week party....
We will post all details of future fun times on social media so don't worry - or if you're not already (shame on you) signed up to our mailing list then you can do so at the bottom of this post.
I hope to see some of you here and even if you can't make the events, don't worry - the store is still a lovely place to hang out and we have covered lots of cushions and seats in our prints too.
We are also adding in some new product as well over the next few months - smaller bits and bobs for presents etc so watch out for those. Exciting times! Cxx