Firstly, please accept my most sincere apologies for my serious lack of updates over the past few months. Inexcusable I know but this down to a couple of things....
After London Fashion Week in September I simultaneously took on two of the most challenging journeys of my life. One was mentally and one physically, and I can safely say that DA DA DAAAAAAAAAAAAAAAAAA....I survived. Heavy heavy sigh....
In short the two challenges were:
1. Analysing the label, its strengths, market position and future. Making some tough decisions and pushing it forward into a more focused message.
2. Crossing Costa Rica in a 6 day endurance race on bike, foot and raft for charity.
I shall elaborate.
1. I have always endeavoured to be honest about the journey that I have and am undertaking to provide a sincere, accurate account of the behind the scenes world of the fashion industry. This will never change, but please don't always expect a sugar coated fairytale. I'm a Lancashire lass and you will get no fluffy waffle from me. My reason for emphasizing this point is due to the business going through a period of change. Change that I did not predict or expect, but change that evolved and just happened. Until the change was complete and the message clear, I have been hesitant to divulge too much information for fear of portraying a confused message.
Hence - my lack of blogging.
My intention is to talk you through what has been the most interesting chapter of the business so far over the next few days and bring you up-to-date on where it stands at the moment and how it will be going forward.
2. Costa Rica Coast to Coast challenge. If you are interested then check out the website. This was the hardest thing I have ever done and the best. I am going to write an account of our adventure if you are interested ill post a link on the blog shortly.
Anyway - lots to tell. So grab a cuppa and settle in. Will be posting regularly over the next few days to bring you up to date. Good to be back.
Over and out x