If Luella taught me more than anything it's the importance of brand identity.
Whatever typography, logo, colours, size and spacing I use, they have to be applied within set rules and guidelines to ensure a professional appearance at all times.
Along with this I have to bear in mind a few other factors (I will go into these in more detail on later blogs):
a) Who is the 'Charlotte Taylor' woman?
She is: Endearing, quietly self assured, effortless, elegant and subtly exuberant.
b) What are the demographics of the target market?
Female, 20-45 yrs, average and above disposable income.
c) The branding needs to encompass the identity and style of the brand. What is this?
The label will focus around strong silhouettes, shapes, movement, bold colours, elegance and femininity with a slight sporty twist.
d) How is 'Charlotte Taylor' different and what is its USP?
That would be telling! Watch this space...
It is important for me to bear all this in mind when designing everything and I mean EVERYTHING.